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'Learn How to Watch' (featuring Mac Miller and MadeinTYO) 'Rack City/Love Scars 2' (featuring Antionia and Chris King) 'Sittin' on Ceilings' (featuring Jinx the Natural)

List of music videos directed, showing year released Year This list is incomplete you can help by adding missing items. It is presented by independent Chicago-based event production label SPKRBX. īennett hosts a music festival called Summer Smash every year. The collection included a hooded sweatshirt, a t-shirt, and co-branded cans of lemonade. In April 2020, Lyrical Lemonade collaborated with streetwear brand FTP. The collection included an Aerospace 720 shoe, a hooded sweatshirt, and a long sleeve t-shirt. In February 2020, Lyrical Lemonade collaborated with Jordan Brand. He said, 'I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that.' Other ventures īennett has also ventured into creating merchandise and lemonade beverages under the Lyrical Lemonade name. Pitchfork named Ski Mask the Slump God's 2017 'Catch Me Outside' music video, which was directed by Bennett, one of their favorite music videos of the 2010s. Other examples include Pump's friend and frequent collaborator Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, NLE Choppa, Lil Mosey, and Jack Harlow. Examples of this include Lil Pump, whose appearance on Lyrical Lemonade elevated his popularity to a certain extent. Lyrical Lemonade has contributed to the rise of various rappers such as Lil Pump (left) and Ski Mask the Slump God (right).īennett's Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers. In December 2020, in his second collaboration with Eminem, Bennett directed the music video for the rapper's single ' Gnat'.

The video itself features cameos from Dr. In March 2020, he directed the music video for Eminem's hit single ' Godzilla'. Cole, Wiz Khalifa, Kanye West, and Eminem. He has since worked with mainstream figures in hip hop such as J. The video has surpassed 750 million views on YouTube, becoming his most popular video on the channel. In May 2018, he directed the music video for Chicago rapper Juice Wrld's ' Lucid Dreams', which peaked at number 2 on the Billboard Hot 100.

He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's 'BabyWipe', Lil Skies' ' Red Roses' and ' Nowadays' and YBN Nahmir's ' Bounce Out with That'. In August 2017, he directed the music video for the Lil Xan single, ' Betrayed', which was certified Platinum by the RIAA in 2018. On April 7, 2017, he released his first short film, 'Lone Springs'. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp and Ski Mask the Slump God. The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. He began directing music videos for local Chicago rappers, including Vic Mensa and Taylor Bennett, which he uploaded onto the Lyrical Lemonade channel, along with live show recaps, cyphers, documentaries and interviews. His mother came up with the blog's name and gave him a video camera. He dropped out of college to focus on his career in videography and hip hop music, something he wanted to do since childhood.īennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. He went to Plano High School and Oakley Therapeutic Boarding School. Cole Bennett was born on May 14, 1996, in Plano, Illinois.

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